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Our latest blog & news posts for seo

There’s something for everyone, in our blog & news posts. Our latest news and tips for keeping your website up to date & healthy. Plus information to help you in other areas of your digital presence.

Category: seo

Search Engine Optimisation (SEO). News and posts about SEO and the improvements that you can do.

Top 5 Mistakes People Make on Their First Website

January 13, 2025

By: Artie Smart
Categories: Education, SEO, User Experience

Creating your first website can be an exciting journey, but it’s also fraught with potential pitfalls. Many business owners make…

The Importance of Metadata for Pages and Posts: Crafting the Perfect Meta Description

January 3, 2025

By: Artie Smart
Category: SEO

In today’s digital landscape, metadata plays a crucial role in how your content is perceived and discovered by search…

The Rise of Generative Engine Optimization (GEO): Is It Replacing SEO?

December 30, 2024

By: Artie Smart
Categories: GEO, Marketing, SEO

In the dynamic landscape of digital marketing, staying ahead of the curve is crucial for small businesses looking to attract…

Optimizing Entities for Generative Engine Optimization (GEO)

December 30, 2024

By: Artie Smart
Categories: GEO, Marketing, SEO

This is a supporting article to our post: The Rise of Generative Engine Optimization (GEO): Is It Replacing SEO? To…

Unveiling the Power of Image Alt Text, Title, Caption & Description

December 8, 2023

By: Artie Smart
Categories: Accessibility, Education, SEO

A Guide to Enhancing Your Website’s Accessibility and SEO Images are the visual storytellers of your website and their…

7 top tips for your website

August 25, 2022

By: Andy Gilbert
Categories: Education, SEO

1. Alt text ‘Alt text’ is also known as ‘alt tags’ or even ‘alternative text’. It is there to provide…

Improve Your Image SEO

September 11, 2019

By: Andy Gilbert
Categories: SEO, WordPress

I often see photos that users have added to a page, retain their original camera created file name. The page…

Privacy Overview

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We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.

necessary

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Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
ASP.NET_SessionId	session	Issued by Microsoft's ASP.NET Application, this cookie stores session data during a user's website visit.
cookielawinfo-checbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics	1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Analytics" category .
cookielawinfo-checkbox-functional	1 year	The cookie is set by the GDPR Cookie Consent plugin to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-non-necessary	1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Non-necessary" category .
cookielawinfo-checkbox-others	1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to store the user consent for cookies in the category "Others".
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
CookieLawInfoConsent	1 year	Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie.
nlbi_1947674	session	A load balancing cookie set to ensure requests by a client are sent to the same origin server.
OptanonConsent	1 year	OneTrust sets this cookie to store details about the site's cookie category and check whether visitors have given or withdrawn consent from the use of each category.
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
visid_incap_1947674	1 year	SiteLock sets this cookie to provide cloud-based website security services.
__cfruid	session	Cloudflare sets this cookie to identify trusted web traffic.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website. Your data is currently shared with the following 3rd parties:

Cookie	Type	Duration	Description
ASP.NET_SessionId		session	Issued by Microsoft's ASP.NET Application, this cookie stores session data during a user's website visit.
cookielawinfo-checbox-analytics	0	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional	0	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others	0	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-advertisement		1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics		1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Analytics" category .
cookielawinfo-checkbox-functional		1 year	The cookie is set by the GDPR Cookie Consent plugin to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	0	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-non-necessary		1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Non-necessary" category .
cookielawinfo-checkbox-others		1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to store the user consent for cookies in the category "Others".
cookielawinfo-checkbox-performance	0	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
CookieLawInfoConsent		1 year	Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie.
fr		3 months	Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.
incap_ses_1581_1947674		session	No description
m		2 years	No description available.
nlbi_1947674		session	A load balancing cookie set to ensure requests by a client are sent to the same origin server.
OptanonConsent		1 year	OneTrust sets this cookie to store details about the site's cookie category and check whether visitors have given or withdrawn consent from the use of each category.
viewed_cookie_policy	0	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
visid_incap_1947674		1 year	SiteLock sets this cookie to provide cloud-based website security services.
vuid		2 years	Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website.
_calendly_session		21 days	Calendly, a Meeting Schedulers, sets this cookie to allow the meeting scheduler to function within the website and to add events into the visitor’s calendar.
_fbp		3 months	This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
_ga		2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_ga Google	Third party	1 day	Google Analytics tag used to distinguish one user from another
_gat Google	Third party	1 minute	Google Analytics tag. Sometimes appears as _dc_gtm_.
_gat_gtag_UA_438243_11		1 minute	Set by Google to distinguish users.
_ga_DJG7CT3J6E		2 years	This cookie is installed by Google Analytics.
_gid		1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
_gid Google	Third party	2 years	Google Analytics tag used to distinguish one user from another
__cfruid		session	Cloudflare sets this cookie to identify trusted web traffic.
__cf_bm		30 minutes	This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Cookie	Duration	Description
__cf_bm	30 minutes	This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.

Performance

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Cookie	Duration	Description
_calendly_session	21 days	Calendly, a Meeting Schedulers, sets this cookie to allow the meeting scheduler to function within the website and to add events into the visitor’s calendar.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
vuid	2 years	Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website.
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_gtag_UA_438243_11	1 minute	Set by Google to distinguish users.
_ga_DJG7CT3J6E	2 years	This cookie is installed by Google Analytics.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Duration	Description
fr	3 months	Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.
_fbp	3 months	This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Cookie	Duration	Description
incap_ses_1581_1947674	session	No description
m	2 years	No description available.