Tis the season to be jolly! At routeToWeb, we’re jolly all year round, but Christmas is a time when we love to see our clients’ Stripe and PayPal accounts filling up with online purchases. As the image below shows, online shopping is very much a mainstream activity these days and most business can find some way to offer products or services online. So this final newsletter of 2021 is focussed on e-commerce. Whether you are an e-seller wanting to make sure you get Christmas right, or you are looking to add e-commerce to your channels in 2022, you’ll find some great ideas below.ourse they do).
Do your site visitors have a FOCO?
You’ve heard of FOMO (Fear of Missing Out), but what about FOCO? Fear of Checking Out! This article highlights 3 emotional reasons why customers don’t finish their purchase on your site: Insecurity, procrastination and wishful thinking. Once we know why they’re not checking out, we can start to do something about it.
https://www.mediapost.com/publications/article/368881/fear-of-checkout-emotional-reasons-for-cart-aband.html.
Don’t miss out on these marketing trends
5 Marketing Trends e-commerce business owners shouldn’t miss. From QR codes to Influencer Relationships, Thomas Smale highlights key trends to build into your marketing mix in 2022.
https://www.entrepreneur.com/article/395642
Maximising sales
You have an e-commerce site, but what are the best metrics for maximising sales? Traditionally sellers have focussed on customer satisfaction either through gathering feedback or through monitoring reviews. This article on thenextweb.com argues that monitoring Quality Assurance is more useful as a true measure and for knowing where you need to improve.
https://thenextweb.com/news/qa-score-critical-improving-e-commerce-metrics
E-commerce Christmas
Are you ready for an e-commerce Christmas? It’s the busiest time of the year for online shopping and it’s easy for online sellers to trip up. Here’s a good checklist of some of the most common mistakes to avoid.
https://premierconstructionnews.com/2021/12/02/top-tips-to-avoid-these-big-ecommerce-mistakes-at-christmas/
Is your mobile game up to speed?
Mobile has an ever-increasing share of internet usage and in particular of e-commerce. The stats in this article will convince you that you need to get your mobile game up to speed asap.
https://internetretailing.net/mobile-theme/peak-2021-three-quarters-of-ecommerce-will-be-mobile-this-peak-apps-convert-better-24029
Are you missing an e-commerce trick?
At routeToWeb, we are e-commerce specialists. Check out our latest blog for 3 of the most important elements of your online shop to ensure customers make that purchase.
https://www.routetoweb.co.uk/ecommerce/are-you-missing-an-e-commerce-trick/
Have a Merry Christmas and an e-commerce New Year!
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