Whether it’s turkey, goose, some other meat or a vegetarian alternative, most people know what is going to be on their Christmas Day menu on Saturday. Roast potatoes are a must. Sprouts – love them or loathe them. And then there’s the debate on whether yorkshire puddings belong on a Christmas dinner (of course they do).
But are you putting at least as much thought and planning into your business strategy for 2022 as you are for Christmas Day? What’s on your 2022 menu?
Many business owners find time over the festive period to reflect on the year gone by and think about what changes are needed for the year ahead.
The figures for online shopping are compelling. Whatever demographic you are targeting, your customers are buying online every week.
This research by Hootsuite for datareportal.com shows that over 50% of males and females in each age group make online purchases each week.
Whether it’s products or services, B2C or B2B, ensuring that your potential customers can buy online is a key part of the sales & marketing mix for 2022.
At routeToWeb, we specialise in e-commerce and online purchase options. If your strategy for 2022 will include more focus in this area, why not connect for a chat about what would work best?
Have a Merry Christmas and an e-commerce New Year!
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